At the heart of professional photography is technical know-how. Sure, anyone can take a decent shot in good light, but a professional can adapt to all kinds of situations—whether it’s a dimly lit room, unpredictable weather, or fast-moving action.

A hero product shot is the star of your product photography lineup. It’s a high-quality, standout image that puts your product front and center, often against a clean, simple background that keeps all the focus on what you’re selling.